Let’s talk a little bit about the power of giveaways today!
Giveaways are a great way to engage with your audience and build your social platforms at the same time! People love to win stuff, especially if it’s free, requires little effort and it’s coming from a brand or influencer that they trust!
There are a few different types of giveaways out there:
1. Instagram loop: these giveaways are great to grow your Instagram, a group of Instagrammers come together to give their followers a great item or package! It’s called a loop giveaway because each blogger tags the next to create a loop, entries are completed by liking each photo and following each host! These giveaways usually cost a small entry fee to join and are often hosted by a combination of bloggers and boutiques or small businesses.
2. Blogger sponsored giveaway: These giveaways are hosted strictly by bloggers on their blogs. There is often a widget (see below for an example) that allows the entries to be completed by liking or following 2-3 social profiles of each host! These often cost a small entry fee to cover the cost of the product!
3. Brand sponsored giveaway: When working with brands to do a sponsored post there may be times when you have the opportunity to give away a gift card or product from the brand to your followers. This helps build not only your audience but a greater exposure for the brand as well! These are paid for by the brand costing you nothing!
Giveaways are great and allow you to build your audience quickly which can become addictive! It’s important to stay authentic to your audience and your own brand and not host too many giveaways. No one wants to be that person, who is hosting giveaway after giveaway in hopes of only growing your following! Keep this in mind when deciding how often and when to host your giveaways!
What’s your opinion on giveaways? Do you host your own or ever join others?
Now it’s time for a giveaway! A group of bloggers and I have teamed up to bring you a fabulous giveaway you can’t resist! We’re giving one precious follower a gift package consisting of a gold Ipad Mini, authentic Tory Burch tote bag, Tory Burch shoulder bag and a Tory Burch wallet, all valued at approximately $1,900! By following as many bloggers as you want on the Gleam widget below, you will have better chances of winning! Good luck lovelies!