Posts Categorized: blogging

Blogging 101: Giveaways

Giveaways

Let’s talk a little bit about the power of giveaways today!

Giveaways are a great way to engage with your audience and build your social platforms at the same time! People love to win stuff, especially if it’s free, requires little effort and it’s coming from a brand or influencer that they trust!

There are a few different types of giveaways out there:

1. Instagram loop: these giveaways are great to grow your Instagram, a group of Instagrammers come together to give their followers a great item or package! It’s called a loop giveaway because each blogger tags the next to create a loop, entries are completed by liking each photo and following each host! These giveaways usually cost a small entry fee to join and are often hosted by a combination of bloggers and boutiques or small businesses.

2. Blogger sponsored giveaway: These giveaways are hosted strictly by bloggers on their blogs. There is often a widget (see below for an example) that allows the entries to be completed by liking or following 2-3 social profiles of each host! These often cost a small entry fee to cover the cost of the product!  

3. Brand sponsored giveaway: When working with brands to do a sponsored post there may be times when you have the opportunity to give away a gift card or product from the brand to your followers. This helps build not only your audience but a greater exposure for the brand as well! These are paid for by the brand costing you nothing!

Giveaways are great and allow you to build your audience quickly which can become addictive! It’s important to stay authentic to your audience and your own brand and not host too many giveaways. No one wants to be that person, who is hosting giveaway after giveaway in hopes of only growing your following! Keep this in mind when deciding how often and when to host your giveaways!

What’s your opinion on giveaways? Do you host your own or ever join others?

Giveaways

Now it’s time for a giveaway! A group of bloggers and I have teamed up to bring you a fabulous giveaway you can’t resist! We’re giving one precious follower a gift package consisting of a gold Ipad Mini, authentic Tory Burch tote bag, Tory Burch shoulder bag and a Tory Burch wallet, all valued at approximately $1,900! By following as many bloggers as you want on the Gleam widget below, you will have better chances of winning! Good luck lovelies!

Tory Burch + iPad Gold Mini Part 2

Blogging 101: Blog Post Checklist

Blog Post Checklist

Once you have your editorial calendar for the month all set up it’s time to start giving your community some amazing content! Once you’ve written your posts there are a few things that you should do before and after you publish them! I found that too often I was forgetting little things or missing spelling and grammar mistakes and it was driving me insane so I decided to pull together a checklist.

This list is pretty much everything I do from brainstorming to publishing and promotion of each of my posts!

Before:

1. Title your post

2. Set your keywords and make sure they are in your title and throughout the content of the post

3. Check for spelling and grammar mistakes

4. Be sure your post offers value to your readers and include a question or other way to engage your audience

5. Add outgoing links and make sure they work

6. Add any links back to old content of your own

7. Add custom image and make sure your alt tag includes your keywords

8. Use your SEO tool to analyze and optimize the post

9. Be sure the post is properly categorized and tagged

10. Create custom images and schedule posts for each social media platform

After:

1. Visit your blog and read the new post the way your readers will see it, read it out loud and check for spelling and grammar again

2. Are you part of any blogger groups? Drop your link so other bloggers can see your new post

3. Spend some time reading other blogs and comment on their most recent posts. I love Bloglovin for this!

4. Monitor and respond to all comments on the post itself as well as on all social channels

5. Mention any other bloggers or businesses in your post? Be sure to mention them on Twitter or Facebook so they know!

Have anything to add? What’s in your blog post checklist?

Blogging 101: Editorial Calendar

How to Create an Editorial Calendar

Okay, you’ve set up your blog, named and designed it, set up killer social media profiles and started networking, and you have so many amazing ideas for posts, now what? Enter your editorial calendar.

What is an editorial calendar?

An editorial calendar is the backbone for your blog, it’s your content strategy and should serve as the road map for the time period you set it for! Everyone has their own methods for keeping an editorial calendar but ask most serious bloggers if they have one and the answer will be yes!

Not only does it outline what posts you plan to write throughout the month, it also serves as a great brainstorming tool and checklist so you know exactly what prep work is required for each post!

Why do you need one?

It can be hard to generate post ideas, especially when life gets in the way and you don’t start writing until 10:00 the night before a post needs to be scheduled (we’ve all been there, I may or may not be there right now…). An editorial calendar is meant to help you avoid those moments of panic when you have nothing to write and no new ideas.

It also will be hugely helpful in planning your time, when you have everything written down it is so much easier to keep track of what you need to do for each post and be able to cross off those things. Who doesn’t love crossing something off a to-do list?! I went a long time without an editorial calendar, it made time management impossible and left a lot of days without a new post.

How do you make one?

Editorial calendars are so easy, they are basically just a planner for your blog. Some people have separate planners, some use Excel or Google Calendar, some use sticky notes that they can swap around. It’s individual to everyone, whatever works for you!

How to Create an Editorial Calendar

Step 1. decide how far out you want to plan your posts, I usually do 2 weeks because I’m organized but not that organized and let’s be real.

Step 2. Go through your calendar and write in any themes you want to write, do you have a weekly series like link love? Or are there any holidays you want to dedicate a post to? Write down the overarching themes.

Step 3. Once you have your themes, brainstorm some post ideas, these don’t have to be concrete, if you feel inspired and want to switch things up that’s okay.

Step 4. Make a to-do list for each post. Do you need to schedule a photoshoot? Create a graphic? Buy some props? What do you need to do for your social media profiles for each post?

Step 5. Start writing! A lot of times as I’m working on my editorial calendar I open up a draft in WordPress and start jotting down notes, bullet points or even start writing.

Do you use an editorial calendar?